Survival of the Fittest

In today's economy, survival is key. It will weed out the weak and focus on the strong. Many people take the recession as a negative time. One with fewer job opportunities, lower incomes and an inferior quality of life. However, this idea needs to be turned on its head. Our economy is indeed going through a hard time, but a recession can also be a very powerful, empowering time. The companies that will survive this time, will be the companies who can think critically, thoughtfully and flexibly.

During a downturn, companies and people have to become the best at what they do. They have to really focus on who their customer is, what their needs are and how to fulfill those needs. They have to be original and creative in finding the best, most efficient and most effective solutions to a problem. It is less about the quantity of ideas that can come out of a team, but the quality of ideas. People are searching for the best ways to do things in an attempt to save money. And in some ways this means being more creative with their lifestyle.

In times of a good economy, fewer people have to think of different ways to go about their lives. They can complete tasks with more ease and normally have fewer worries on the affects of their decisions. During a recession, people become more cautious, so they research, compare and contrast products and services. This means that the companies that will survive, will be those companies who are focused on serving their customer with the best services and products at the least cost. In turn, this means companies will depend on their employees to be creative in how to serve these needs.

Furthermore, the companies that will still be around in the next year and a half, will be those that had some of the best, most creative solutions to the problems society faces today.